“Why is it (storytelling) so difficult, and the answer is partly because you’ve got to remember that the story is much more about the audience than it is about the characters or the plot, and it’s much more about the audience, than it is about the storyteller.” “The mystery of storytelling” – Julian Friedmann, TED圎aling Once hooked in this way, you can take your audience wherever you want, “with twists, turns and cliffhangers”. Share familiar stories as a backup if you do not know your audience, stories that everyone has been through.
Engaging them at a deeper level right off the top.”Ĭhan suggests falling back on life experiences. This is an aspect often overlooked by storytellers. He pinpoints having a strong awareness and knowledge of your audience as to why his non-fiction television programmes have worked for so long. Matt Chan has shared stories through the medium of television for over 40 years. But what if you don’t know your audience?” “I would say if you’re trying to capture an audience, start with what they know, what your audience knows. “What Great Storytellers Know” – Matt Chan, TEDxSeattle She draws on her own experience involving her culture to explain why having a single perception of people, places or an idea in a story can be detrimental to the process of storytelling. Stories can break the dignity of the people but they can also repair that broken dignity.” But stories have also been used to empower and to humanize. “Stories have been used to dispossess and malign. She says “it saved me from having a single story of what books are.”Īdichie stresses the importance of stories throughout the talk. The turning point of storytelling career happened when she began to write about things that she recognised from her own life. “When we reject the single story, when we realise that there is never a single story about any place, we regain a kind of paradise.”Ĭhimamanda Adichie started writing when she was just seven years old. “The Danger of a Single Story” – Chimamanda Adichie We’ve put together our top five TED Talks to help you to improve your storytelling. Storytelling itself is a craft.įind out how you can improve your storytelling skills with a consultation. Here at All Good Tales, we understand the importance of how you tell your story and how it can impact your audience.
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